Annual Meeting Session 4 - Entrepreneurial Mindset 101: Pitch a project
Self-management
| Foundational | Intermediate |
|---|---|
| 2. Show entrepreneurial spirit | |
| • Demonstrate initiative and seeks opportunities to create value with own research • Understands the potential of commercializing academic research |
• Performs iterations and tests to get feedback on new ideas |
Managing research tools
| Foundational | Intermediate |
|---|---|
| 3. Manage intellectual property rights | |
| • Understands basic concepts of data ownership rules as they apply to own research | |
Making an impact
| Foundational | Intermediate |
|---|---|
| 7. Promote the transfer of knowledge | |
| • Understands the process of commercial exploitation of research results • Recognizes the value of embedding academia in innovation communities |
|
Structure
This workshop addresses the Swedish innovation system and important steps in the innovation journey of your research. Early understanding of entrepreneurial principles as well as how to package an idea based on NABC (need, approach, benefit, competition) is beneficial when pitching for different target groups.
- Understanding the different stakeholders in the Swedish innovation system and what support is available.
- Understanding the importance of protecting your idea, while performing research and publishing results.
- Applying the knowledge of NABC, when pitching your research or solution proposal to fellow post docs and review panel.
| Time | Format | Title |
|---|---|---|
| 10m | Introduction | Anna Ridderstad Wollberg, SciLifeLab DDD Platform |
| 45m | Lecture | The Innovation Ecosystem |
| 15m | Lecture | NABC, pitching, stakeholders |
| 120m | Pitching exercise | Pitch preparation |
| 10m | Closing | Closing remarks & participant survey |
The Innovation Ecosystem
Lars Svensson, Ph.D., Innovation Developer, LU Innovation and Ali Moshfegh Associate professor and Senior innovation advisor at LiU Innovation gave a lecture covering the following areas:
- Professor’s privilege
- Publication and patent
- Impact and valorisation
- Swedish innovation support ecosystem
- The Swedish Principle of Public Access
Pitching, NABC, stakeholders
Patrik Blomquist, PhD, RTTP, Business advisor, KI Innovations and Frida Henningsson Johnson, PhD, Business Advisor, UU Innovation introduced the following topics:
- NABC description
- Target groups, stakeholders (Research funding bodies, Investor, Industry, Academic Board…)
Pitching practice
The pitching exercise is outlined in the slides given on the NABC model. Example pitches were given by the Innovation experts Patrik Blomquist, Business Advisor and Elin Almstedt, Navigare Ventures, Principal Life Science.
One hour was alloted for participants to fill out the NABC framework, decide on their target audience, and create a one minute pitch to present to the larger group.
Lastly, all participants delivered their individual 1 minute pitches and received feedback from the innovation coaches on how well it followed the pitching structure as well as areas of particular success or improvement.
Citation
Please cite this material as:
Blomqvist, B., Henningson Johnson, F., Moshfegh, A., Svensson, S., and Ridderstad Wollberg, A. (2026). SciLifeLab PULSE Transferrable Skills Training Workshop 4 - Entrepreneurial Mindset 101: Pitch a project. Retrieved from https://scilifelab-training.github.io/PULSE/0001/workshop-s4.html. DOI: (pending)
If you use this material, we’d love to know! Get in touch with us at pulse.training@scilifelab.se